Our history originated more than one century ago and it is based on people and passion, as every great venture. Eusebio Picco, son of rice farmers, and his wife Marianna moved from Asigliano Vercellese to San Genuario in 1878.
It's prepared with traditional recipes, dosing ingredients of elevated quality and good rice, and obtaining a delicious and healthy dish, which is above all easy and fast to prepare.
The rice cultivation
Each batch of rice is traceable from seed to packaging. The product is worked a little at a time, by hand, with a slight hulling, which ensures a better nutritional intake and a more intense flavor.
The Black rice originates from China, but is today cultivated in specific areas of the Po valley in Italy. It is a pleasantly aromatic wholemeal rice that cooks in 40 minutes, releasing a specialaroma somewhere between sandalwood and freshly-cooked bread.